SEO Positioning
Web SEO positioning that generates profit
Positioning of a website, brand or product is a strategic process and obligatory activity if you want to appear on the Internet and reach potential customers. It is a set of marketing activities undertaken on the website in order to obtain high positions of selected keywords in the natural (organic) search results of a search engine. The success of SEO positioning strategy consists of the website optimization and its content and the acquisition of incoming links. Is it worth outsourcing positioning to an external company? Yes, especially if your company does not have a team ready for a full-time work to promote the site. It should be remembered that due to regular modifications and improvements of Google algorithms, as well as activities undertaken by competitors, positioning should be carried out continuously.
SEO Positioning Benefits
- most-profitable investment in your website
- permanent position increase
- increase in the number of conversions
- increase in sales
- high positions of phrases in search results
- the growing number of relevant traffic on the site
- faster page indexing
Evaluating the search engine friendliness of your website
Before SEO is done, it is necessary to conduct SEO audit. Along with site optimization, it is the basis without which it is difficult to carry out effective positioning. In order for the website to climb high in the search results, after user has entered a specific phrase, it is necessary to make an in-depth analysis based on competition check or off-site and on-site factors. Without the research of keywords and preparation of a specific implementation plan, SEO positioning can take more time and require more financial expenses. SEO audit and implementation of changes contained in audit report, allows effective implementation of SEO campaign. All these elements affect achievement of the highest position and making the site friendly to Google’s crawlers and users.
Website structure research
Content optimisation
Error detection
Optimization tips